Someone that thought about the amount of time the deck & sleeve idea would save on the factory floor, where every second is equal to a whole pile of money.
I bet 10 million bucks that this is where the idea came from, and that it did save them whole bags full of dough on the factory floor - and then ate three times that amount later on in warranty costs.
That would explain the short-lived nature of the idea.
I spent decades in engineering being the guy that had to deal with the great ideas in development that went out the front door then coming in through the back door to bite us on the butt, warranty cost wise. I know that kind if idea when I see it, no matter where, or what, such an idea was used in!

What's fun is to partake of the cake & ice cream party when upper management is celebrating the money they are saving, and then later see the long, long faces when reality winds up proving that they're actually losing their collective shirts in the end. Priceless!
Hey! We could do a commercial where we list the idea and the cost savings, followed by the warranty costs and end it with 'hindsight: priceless'.
Oh. Wait. Someone is already doing something like that!

later!
Stan